Reputation: the opinion that people have about a person or organization because of what has happened in the past

Hear what people are saying…


Once in a great while an opportunity comes around which can really alter our career paths. The Dry Eye Institute is truly one of those opportunities. What Dr. Brimer has put together is nothing short of amazing. She has assembled an extremely well thought out comprehensive program that will probably never be matched by any other group or individual.

She not only reviews the latest equipment, materials and protocols in dry eye, but also constructs a complete individually customized manual featuring everything from diagnosis and treatment to implementation of the materials covered. Dr. Brimer is extremely patient, thorough and empathetic to all knowledge levels of dry eye. It is mind blowing, but also easy to see the amount of time she has put into assembling this program. The Dry Eye Institute is worth every penny you spend in attending.

Without hesitation, I give the DEI a resounding endorsement to anyone interested in enhancing their knowledge of dry eye. The program is amazingly complete, full of ideas and really is second to none. You will come away from the program more knowledgeable, confident, and excited about the subject. My advice to anyone interested in dry eye or even simply looking for something to jump start their practice, look no further and take the leap in attending the next available seminar. This is truly one of those opportunities that you will look back on as one of the best things you’ve ever done.

David T. Kageyama, OD FAAO


I have been in practice for three decades and have never before witnessed an exam encounter quite like the one that Dr. Brimer conducted during the Dry Eye Institute seminar.  She teaches a laser like focus in uncovering the root cause or causes of the patients ocular surface disease and then crafting specific therapies target to treat that patients issues.  The seminar is specifically designed to help doctors go beyond merely learning about dry eye and to actually implement a dry eye center of excellence in their offices.



This was money well spent. The knowledge and confidence gained from DEI was well worth it. I am now specializing in dry eye and it would have been much more difficult proceeding without the education provided by Dr. Brimer.  She really knows her stuff and really makes sure you know it too before you leave.

The small class size is the best part about it.  It’s a discussion rather than a lecture. Your questions are answered immediately at the time they surface.

I would highly recommend DEI, and Dr. Brimer really knows how to put on a great seminar. It was also fun, which I can rarely say about any education.

Thank you Dr. Brimer!

Jeffrey L. Koenen, OD


Attending the Dry Eye Institute has revitalized the way I approach dry eye patients.  Dr Crystal Brimer’s program is a very comprehensive review of all aspects of Dry Eye Disease, including causes, diagnosis and contemporary in-office and at-home management.  In a small group setting we were able to see her interact with her actual patients.   She exposed us to a new referred in patient for a complete Dre Eye work-up.    This was especially useful as we were able to review and discuss this case as a group.    I would highly recommend The Dry Eye Institute for anyone looking to expand their dry eye management.

Dr J Scot Ellis

Dr. Brimers southern hospitality was amazing.  She hosted us at her office with her real patients.   We learned step by step how to treat “if this… ”   then that…”.  Detailed treatment options were clear and concise.  The amount of take home products and preprinted notes were generous and professionally done.  I highly recommend this one day course.

This is, by far, the best experience I have had to take my Dry Eye game to the next level. The Dry Eye Institute takes you through the entire process from examination to interpretation and patient communication. The key to outcomes is patient communication. Seeing the process live with real patients is unique and exceptional. Thank You!

Dr. Randy Hill,  CA

I’ve been in solo primary/specialty practice for 31 years and have become increasingly alarmed over the incidence of dry eyes/anterior segment disease; I’d also become disenchanted with how basic treatments like hygiene and artificial tears just missed the mark most of the time and patients remained uncomfortable and unhappy.
I have a preventative practice mindset with glaucoma, diabetes, and macular degeneration, having invested in equipment to better/earlier diagnose and treat those, so I was looking for a model I could use like that for dry eyes.

Dr Brimer with the Dry Eye Institute hit a home run! Her transparency, passion, knowledge, concern, and courage to lead are absolutely stunning! She has really figured it out and is willing to pass it along—what a gift! The minute investment in the weekend and her fees were already paid back when she gave us a backpack full of samples, not to mention a 3 inch manual on everything dry eye. Then, day one back in my clinic I’ve already seen 3 patients in my regular schedule that went out with real solutions, and 3 more coming back for a Dry Eye Workup. I’m convinced my investment will be easily recouped and multiplied 1000 times in the remaining 6 months of this year, not to mention in the years to come.
Dr Brimer’s true heart is patient outcomes, and she has come through.
I can’t believe the hard work she has done has enabled me to pass alone that same success to my patients!

This will be one of the best investments in your education you could ever make.

Barry Kavanaugh OD FAAO FCOVD


The DEI was the step I needed to take our dry eye program to the next level. Crystal lays out every detail and key feature to run a successful, effective, and lucrative dry eye specialty clinic. I 100% recommend attending. You won’t regret it!



If you believe success is in the details and you want to be your hero to your dry eye patients consider Dr. Crystal Brimer’s Dry Eye Institute. It’s the Vision Source Dry Eye protocol on steroids.

Mark R Fisher OD, FAAO


DEI is just what the doctor ordered. I’ve got a 30 lb. book to show how comprehensive it was. All questions answered concisely. No information left out. Great experience. Thanks Dr. Brimer!!


I highly recommend this workshop! I’m sure the knowledge I gained in this one day will change my practice in a big way! Crystal provides a plan for implementation and all the resources necessary to make it successful.


Beyond helpful. Saved me months possibly years of my time. Dr. Brimer has this perfected.

I had a great DEI experience. Everything about dry eye was covered: 3 hours of CE and real patient experience, the latest and greatest tools and equipment, billing and coding and lots of toys and gadgets to take home! Plus more! I feel ready to incorporate more dry eye into my practice. All recommendations about hotels, restaurants and things to do were spot on. It was a great location and we stayed at a hotel on the beach! Go with your friends or bring your family. You won’t be disappointed!

This is a real review, I’m Gina Dyda-Schmid, OD in Richmond, VA.

I would highly recommend this course to anyone who is interested in implementing a Dry eye clinic to their practice. Crystal did a great job planning everything including patient forms/questionnaire, billing and coding, verbiage, exam forms, explanation of each test/result, Dry eye consult live patient, prokera live patient, and product demo. Crystal is very passionate about dry eye that it motivates you as a Clinician, to be as passionate as she is. Who better to learn from than Crystal, someone who has dedicated so much time and effort into treating a potentially serious ocular condition such as dry eye.

Dr. Kristine-Hue Van

It is the most comprehensive program with all the information you need for your dry eyes practice .
After the program, Dr. Crystal Brimer continues to respond you with all the questions you have to help you feel comfortable and be successful of your dry eyes practice.



Dr. Brimer’s Dry Eye Institute is the best run, most comprehensive, detailed, and organized dry eye meeting out there. The best part is she relates it to real world practice scenarios so you can immediately incorporate it into your own practice.

Dr. Kevin Rogers, LA


Dr. Crystal Brimer is passionate, enthusiastic and has a tremendous amount of education and experience in dry eye. In an ever changing eye care industry , this is an area we can really help our patients and provide something different .
This was not only a great and informative day , but what a beautiful seaside city …I recommend you extend your trip!
Carolyn Helbert-Green, O.D.


How many times a day do we encounter patients complaining of their eyes feeling dry?  Offering artificial tears is not sufficient.  Dr. Brimer’s workshop has helped me to better assess my dry eye patients.  Learning about the different treatment options available was very valuable.  The materials that is provided at DEI is very complete and well organized.  This will help us elevate our implementation of dry eye evaluation and treatment into our practice.

Janice Tamai, O.D.

I had not heard of DEI until my boss mentioned he wanted to send me out to North Carolina for it. I was expecting the usual lecture, and maybe picking up a few new tips for my treatment and management protocols. What Dr Brimer is doing, however, is an incredibly thorough and well organized look at treatment as well as how to build your practice around dry eye care and management. Seeing her evaluation process and interactions with patients has made me want to reevaluate and revamp my whole clinical setup. It was awesome from start to finish!

 Dr. Chris Snow



I just finished Dr. Crystal Brimer’s “Dry Eye Institute” conference in North Carolina. I have been to many medical conferences over the years and this was truly a unique experience. Not only did we get to know Dr. Brimer, but she got to know us and made sure that our personal goals (which she collected prior to the meeting) were fulfilled. Dr. Brimer is a tremendous resource of knowledge and advice and has a limitless passion for sharing it. You can’t go wrong attending the DEI!

 John Redmond, M.D., CT


This was probably the most informative seminar I have been to. Definitely worth the price. So much knowledge from Dr. Brimer and all her experience that is 100% useful and easy to implement into any office. Thank you for an amazing learning experience.

Dr. Joanna Chartrand, Canada


I learned so much from Dr Brimer and the Dry Eye Institute. I had read and heard about new treatments in OSD but Dr. Brimer helped me sort through it all to apply that knowledge practically in my clinic. The binder we received is full of great time saving documents, billing info, ABNs etc and will make it much easier to implement procedures in our office. I highly recommend attending if you are thinking about making dry eye a focus of your practice. It will save you a lot of time and money.

Dr. Dimple Sawhney, TX


WELL worth the time and money! Dr. Brimer lays everything out and not only tells you what you need but how to successfully implement it into your practice. You will leave empowered and inspired to treat all your dry eye patients (and everyone else’s!).

Dr. Krista Bruni, Canada


DEI is the education and hands on experience to start your own dry eye specialty in your practice. After one day with Dr Brimer, you will feel confident that you can succeed.

Dr. Michele Schraeder, PA 


Dr. Brimer takes the mystery out of diagnosing and treating dry eye in a way that gives me confidence to treat dry eye in my practice.  I want to do more for my patients and now I know what to do. Thanks Crystal!


We had a very good experience at DEI. Dr Brimer’s passion is very motivating and we learned a lot. I would recommend this course for anyone wanting or thinking about starting a dry eye clinic. It was very informative and makes you feel much more prepared to start the process at your own practice.

Jodi D., PA


Loved it! From the moment I arrived until I left, I got that this was actually something that I’m going to take back and implement, compared to past meetings. I have all the tools I need to succeed. Dr. Brimer provides you with the Who, Why, and How to treat dry eye. Very worthwhile, would not hesitate to recommend without reservation!

Dr. Carrie Lee, CA


My knowledge and understanding of dry eye diagnoses and treatment was tremendously improved after the Dry Eye Institute. And even better I am now confident in my ability to build a dry eye practice that provides great care to patients.


This will change your practice and your patients life forever. If you want to change the future of Dry Eye go to this Dry Eye Institute.

Tesa  Sivernall,  TX


I feel encouraged and ready to help my patients. Thanks, Crystal!

Dr. Kandi Moller, OR


As a technician at my office, I see myself as an extension of the doctor, the first and last point of contact when a patient needs help. I wanted patients to trust me with the management of their dry eye symptoms just as much as they trusted the doctor. What I lacked was confidence. After a day at the Dry Eye Institute with Dr. Crystal Brimer, I found exactly what I was looking for. Dr. Brimer did an excellent job encouraging my participation and making me feel like my presence there was just as essential as our doctors. I will now feel comfortable and informed when I work with our Dry Eye patients and help them navigate through their treatment options and their symptoms. Getting to see firsthand how Dr. Brimer herself used the equipment and instrumentation has given me a better understanding of how to use it and incorporate it into our daily pre-testing routine. Where before I simply would note the complaint of the patient for the doctor, now I feel like I can engage in a conversation with them. I know the right things to ask in order to take a complete history. I can anticipate ahead of time what type of treatment will be needed for their symptoms. The Dry Eye Institute has not only made me more valuable to the clinic and the doctors, but has given our patients another reason to know they can trust their eyes with us!

Lindsay Reyes, Ophthalmic Technician, IA


Dr. Crystal is an amazing wealth of knowledge. She cares for her patients deeply and it shows! This experience was great!

Dr. Shannon Davidson, OH


DEI provided a huge step forward toward establishing a dry eye specialty within my practice. The resources will be invaluable. And we had a good time!

Dr. Natalie Noble, PA


The most organized, useful, fun, and information filled day anyone could ask for on dry eye diagnosis and treatment. GO!

Dr. Greg Abel,  CO


If you are struggling with treating dry eye in your practice, this is an event where you can get practical diagnosis and treatment plans that are proven to work- and watch this unfold with actual patients.

Dr. Ben Mize, WV


DEI is a fantastic program that gives you all the products, verbiage, and marketing you need to really do dry eye well. It is customized to your practice and you are sent home with a plethora of printed material, samples, as well as a custom plan of what to implement next in your practice. You see everything put together in real patient exams. I highly recommend!

Dr. Melissa Barnhart, WA


Fantastic Program! The experience was exceptional! –the attention to detail and intimacy of the group, seeing everything in person and how a full dry eye eval looks and sounds. I appreciate all the resources (literature and thumb drive) and doctors’ experience. I would highly recommend.

Dr. Angela Berghoff, IN


The Notebook! It’s a great resource. This is the most comprehensive presentation on Dry Eye that I have ever seen. Very thorough on all things Dry Eye.

Dr. Kathy, Shamblin, TN

Educational and well thought out weekend. Not only does the DEI makes you think about dry eye in a different perspective, it also challenges you to think of other areas where your entire practice could grow!

Dr. Brittany Flaherty, NC


Amazing experience, learning in clinic on site with live patient examples is one of a kind!

Dr. Edward Laulainen, WA

DEI was very helpful to improve and fine tune diagnostic skills and determine the most effective treatment options.

Dr. Gene Calkins, CA


I just had one of the most incredible experiences in my optometric life. That’s saying something, after having been an OD for over 30 years. Dr. Brimer is a pro in every way and the worth of the program was much higher than the dollar amount of the training. All of us came away genuinely inspired and eager to do this.

Dr. Brimer has an over the top passion about dry eye. She wants everyone to incorporate this into their practice and be successful at it. Everything was well thought out and planned exquisitely, but a “real” experience, with no hand-picked patients. The book contained resources and information to implement best practices, and a bag with thousands in revenue product. If you want to get serious about dry eye in your practice, do this training! It will be good for you, good for your patients, and good for the profession.

Dr. Mark Maybury, CO


The most helpful dry eye continuing education I have ever been to! The hands on training was very beneficial. The entire experience was excellent! I enjoyed it very much and am looking forward to digging into my book and getting my equipment.

Dr. Robert Friese, MN

An amazing day of learning real life applications! It was a great day with an enormous amount of information given to you on how to implement dry eye care into your practice. Very well organized, very well done, and very pertinent information.

Dr. Terri Anderson, TN

Dr. Brimer personalized things to me and my practice. This experience was perfect! The entire program was excellent and would be helpful to all eye care doctors, even if they are not even wanting to concentrate on dry eyes.

Dr. Dale Burroughs, AR


Awesome, thorough, and complete program! A must for anyone wanting to up their dry eye game.

Dr. George Hertneky, CO

I so enjoyed the opportunity to spend time at the Dry Eye Institute… You are a master clinician and your approach to treating the dry eye patient population combined with your natural ability to communicate and teach creates the richest environment for doctors to learn and grow.  Thank you, again, for sharing your craft.


You truly are an incredible provider! I am so grateful for my time with you and really look forward to keeping in touch as I navigate my next step.

Dr. Rachael Garrett, OR


For anyone interested in going deeper with Dry Eye, I just spent an amazing weekend with Dr. Crystal Brimer at The Dry Eye Institute. I cannot say enough wonderful things about my experience. It was such a customized, hands on, personalized program. I would highly recommend attending!

After attending the dry eye Institute I feel confident that I have the knowledge, the skills, and the confidence to really implement a Dry Eye protocol to best take care of patients.
                                                                                      Dr. Betsy Fraser, SC


DEI was very organized. They provided a true turnkey approach to take home and begin seeing patients immediately. Take away information and products are amazing! Personalized attention to every individual! Dr. Crystal Brimer is amazing.

We stayed at Wrightsville Beach for a few days. Fun town and great experience. Dry Eye Institute is perfect for all levels of dry eye implementation. She customizes to you and your needs. Loved our weekend there. I would recommend going!

Dr. Jennifer Poole Wilcox, GA


Such a great experience!!  You can tell she meticulously planned to the very last detail!

Dr. Jennifer Lesslie, SC


What an amazing day!  The level and quality of Dr. Brimer’s Dry Eye Equation workshop was absolutely outstanding and it offered tremendous educational and clinical value in a world of standard seminars and lectures.  Nearly every minute was packed with practical and smart hands-on training and one-on-one advice.  I returned from this experience with a wealth of applicable knowledge and samples of nearly every component of the Dry Eye Equation.  The wealth of information that was provided is alone worth far more than the registration fee, but the added benefit of numerous billable items that are turn-key, ready to use in the office is far beyond any expectations!  This has to be, by far, the most meaningful and financially worthwhile workshop that I have ever attended.

Dr. Erika Brown, NC


I have to tell you what a wonderful time that I had and how every dry eye already looks “different” than prior to the seminar.  That was the best educational experience I have ever had!  (Not to mention the most enjoyable.)

You have not heard from me because I have been busy attempting to implement new things (though I have no idea how you could make it any easier).
Dr. Sarah Knapp, MI


Thank you again for being so generous with your time and knowledge. Your hospitality and generosity were such treasures. I haven’t stopped talking to my patients about the experience and what I will be able to do for their dry eyes.
Dr. Brimer shows it all! Even if you think you are providing dry eye care to your patients, the training obtained at the Dry Eye Institute will only improve your care. A clear, logical, step-by-step approach to what you need and what you need to know to start or improve your dry eye care is what you will get at this workshop.
I have come away with a deeper appreciation for providing patients with this life-changing service!
 Dr. Tina Reeves, NY



What a great experience at the Dry Eye Institute! I’ve been working on my diagnosis protocol since returning to Oregon and am very pleased. I’ve also been testing some of the language that Crystal uses. –Solid gold!!

Dr. Jim Hale, OR


By far the best course/workshop to shed light on the complexity of dry eye and how to delivery dry eye as a “main course” and not a “side item!”

Dr. Kiarash Bassiri, NC


Crystal provided an organized turnkey approach to diagnosing, treating, and managing dry eye patients–and their expectations!

Dr. Valerie Ricciardi, MA 

I just finished attending Crystal Brimer’s Dry Eye Institute at her practice in Wilmington, NC. You will not find a more enthusiastic, or caring approach to all that she does. What is unique about her approach is the personalized one on one instruction. There are typically 3-5 OD’s attending with a video review of cases, techniques and instrumentation. We then see her dealing with live patients who are generally referred in for evaluation. When I was there the first patient was a chronic sufferer of recurrent ulceration and moderate to severe SPK due to diabetic keratopathy and traumatic brain damage. He is treated q 3 months with Prokera amniotic membranes which normally clears the cornea in a few days but the keratopathy needs to be treated chronically and she recommended an extensive set of treatments including autologous serum, lid cleansers and nutritional supplements. The second patient was new and was diagnosed with allergy related dry eye and night time lagophthalmous. Night time moisture chamber and possibly day time goggles when she cuts grass were the highlights along with allergy drops. IPL suggested as a possibility if initial treatments not sufficient. Finally a severe dry eye recovering from depression, chronic insomnia and having severe staining and very limited income referred from her neurologist. The biggest roadblock may be inability to afford optimal therapy.
In each case the take home for the patient was developing an elaborate preformatted plan, the Crystal Tear Report, which that could be individualized for the patient to take home with them and having an attitude of confidence that if we work together we can make improvements in the condition.
The take home for the doctors attending was an understanding of a system for dealing with patients and referring doctors. Equally important was a wonderful detailed notebook and customized back pack stuffed with a collection of equipment and supplies including a NuLids electronic lid cleanser, an assortment of plugs, masks, moisture chambers, samples of her preferred products and customized marketing materials. She loves mothering the attending doctors and dining by the beach. Overall a good experience and value for those doctors interested in seriously upgrading their dry eye practice.

Dr. Edward Melman, NJ

2 thoughts on “Reputation: the opinion that people have about a person or organization because of what has happened in the past

  1. I had the pleasure of being part of Dr. Brimer’s inaugural DEI. The information that we got during that weekend in February has been golden and I do mean golden. For the first time in my practice career, I can identify exactly what is going on with my patients from a Dry Eye perspective. Additionally, the patient buy in has been phenomenal. Dr. Brimer did a masterful job of making a very complex subject both patient and doctor friendly. The materials that you leave with will leave you speechless. First class, well done and great weekend. Thank you Dr. Brimer! It was money well spent and the return has been amazing!

    Liked by 1 person

  2. This was an absolutely amazing experience. I’m currently a fourth-year optometry student and this went above and beyond anything I’d been taught at school or even the lectures I’ve witnessed at the three Academy of Optometry meetings (though, to be fair, this much longer than a typical 1-2 hr lecture).

    The day was filled with information that was very well presented and allowed us to put the theory into practice by shadowing Dr Brimer with two patients- we were even able to try out some of the therapies on ourselves so that we can better understand what the patient is experiencing and are better able to counsel patients about side effects. It is true that not every ailment or therapy can be personally experienced, but getting a chance to feel it for myself is going to give me a better platform for future patient education.

    But I didn’t just learn how to diagnose and treat dry eye, I learned how to potentially market newfound knowledge and how to present the fact that I have this knowledge and can treat patients to other doctors (OD’s and MD’s alike) in a positive and non-threatening manner. The medical knowledge I acquired was amazing, but it was really the marketing that I found incredibly unique. Many optometrists are highly knowledgable about the scientific aspects of optometry, but few are able to give you a skill and then teach you how to market and make a living from that skill.

    Dr. Brimer took the time to speak to us individually about our current and future practice goals. For me, this meant applying what I learned as a student first, and a longer-term plan for incorporating dry eye therapy post-graduation. I’m honestly so inspired that I would start a Dry Eye practice tomorrow. Except I can’t because I do not have my degree yet.

    In addition to the knowledge and the notes, we received a wealth of contacts, templates and even samples of dry eye treatments! The backpack alone is awesome and I honestly feel that all the goodies we receive don’t get enough credit because we weren’t just handed a how-to guide, but half the work of acquiring samples, making templates, etc has already been done.

    I highly recommend DEI to everyone- regardless of whether you are a student or practicing OD; it was an amazing experience and I already want to do it again!


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