The Mission: To both inspire and empower my colleagues, in order to improve patient outcomes and practice revenues, through proven methods and tools that have impacted my patients and practice.
Dr. Brimer is a graduate of UNC-Chapel Hill and Southern College of Optometry, and a Fellow of the American Academy of Optometry. She has been in Wilmington, NC, for 17 years, where she owns a private boutique practice and Dry Eye Center. Though it doubles as a clinical investigation site, the practice is primarily dedicated to treating dry eye differently. Dr. Brimer is devoted to the development of equipment and protocols that help doctors differentiate the underlying causes of ocular surface disease and create successful outcomes. Recently, she co-developed the Vision Source Dry Eye Protocol, and was integral in designing the software update for the OCULUS Keratograph® 5M, and the Crystal Tear Report assessment and treatment tool. Dr. Brimer enjoys publishing articles as well as the extensive travel, both nationally and internationally, to lecture and consult within the field. In her down time, she enjoys NC life on the water and being a member of the US Coast Guard Auxiliary.
Focus Eye Care, in Wilmington, NC, is the most recent practice of Dr. Brimer’s. It was opened in 2015, and though this practice had a dry eye focus from the beginning, that quickly developed into its primary focus. This, somewhat unintentional, transition was propelled (dare I say, skyrocketed) by outside referrals. In fact, by the end of the first year, and without marketing, there were 29 area doctors referring to FEC for dry eye evaluations, and remarkable gross collections ensued. These referrals were cultivated by word of the incredible outcomes patients were experiencing. The consistent outcomes were attributable to a clinical formula that was developed, initially, through extensive trial and error. When the diagnostic mindset was paired with targeted treatments, and delivered to the patient with clear education and demonstration, it produced compliance. Compliance can not be forced. It is earned through trust, and essential to outcomes. Combining these elements with a fundamental shift in mindset became an undeniable recipe for success, and one that is now shared with attendees of the Dry Eye Institute.