Agenda

A day at the Dry Eye Institute will consist of a blend of COPE education, personal coaching, hands on patient diagnosis, program implementation and peer group discussion.  You will submit a pre-meeting questionnaire so the program can be customized to deliver results specific to your practice. This dry eye retreat will take place within the exam rooms and walls of Focus Eye Care in Wilmington, NC.

Thursday Night
6:00     Welcome and 2-day Challenge
6:10     A Holistic Approach to Dry Eye: Is There Something to It?
7:20     Product Training: Who It’s for, What It Does, What to Say,
the Business Model, Your High Level Contact & DEI Discounts
8:00     Product Tour of What’s in Your Bag –and Why My Patients Love It!
8:15     Up Close Demonstration: IPL, Prokera, NuLids, Allergy Testing,
Tranquilvibes, and More!
9:15    Thursday Night Wrap Up and Q&A

Friday
9:00     Office Tour: Changes You Can Make to Enhance Engagement, Efficiency,
& Flow in Any Sized Footprint
9:20     Creating Your Clinical Protocol: the Nuts & Bolts of It All
12:30   Lunch and Meet Your Industry Partners via Video
1:00     Solidifying Your Plan beyond the Clinical Protocol
2:00     Review of Your New Forms & Patient Education Tools
2:20     Watch a New Patient Dry Eye Evaluation
3:20     DEE-brief & Bathroom Break
3:40     Navigating Your Billing Resource Guide
4:10     Marketing: the Secret to Growing a Strong Referral Network
4:40     Friday Wrap Up and Unlimited Q & A

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